Tourism Connect - Cape Breton Tourism, A Connected Island

Edge of Wedge and Best Practice Missions: Space Limited!


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The Edge of the Wedge is the premier experiential travel training program in Canada! Set in the natural splendor of Gros Morne National Park, the Edge of the Wedge is an immersive, hands on opportunity that will increase your revenue potential, competitive market position, result in new tourism experiences and long lasting community partnerships. And if that’s not enough, you’ll be aligning with how the provincial and national destination marketing organizations are selling Canada.
There is a shift taking place in how visitors want to experience their destinations. People want to be connected, to understand and experience the local culture and traditions in ways that have a low impact on the people and places we welcome travellers. At the Edge of the Wedge we will show you how to create those experiences and more!
Experiential travel is more than a consumer trend, it is an opportunity to engage travellers in the special places, customs, traditions and stories that are uniquely yours. Authentic visitor experiences are at the heart of connecting visitors to your community, and this means adding a new layer above ‘goods and services’ called experiences!
The Location
Gros Morne National park and surrounding communities will be our living laboratory over the four days you will be at the Edge.  A UNESCO world heritage site located on the western coast of Newfoundland and Labrador, Gros Morne National Park will leave you breathless both literally and figuratively.  We guarantee you this is like no other classroom you have ever experienced!  Oceanview Hotel will serve as our main point of contact for the program.
Date: Oct 26 – 29, 2015 (We start with a meet and greet on Oct 26th, at 4 PM and finish late 11 – 12 PM on October 29th,  so plan on flying or driving out mid morning or late afternoon on October 30th.)
Times: 8:00 am – 9:00 pm daily (Don’t worry it is fun and the time will fly by!)
Cost: The cost for the program is $999.00 plus HST (Please note this cost covers all meals but one supper – participants are expected to pay for their own accommodations at the Ocean View Hotel ($115/night/single or $125/dbl which includes a hot breakfast) and transportation to the program)
Funding Available: GMIST provides 50% assistance (Maximum $1000.00) for the GMIST Edge of the Wedge course to qualified Atlantic Canadian tourism operators for tuition, travel, meals, and accommodations.  To be eligible you must be a for profit or not for profit tourism business or attraction.  Municipal, provincial and federal agencies are not eligible.  There are a limited number of subsidies available so apply early.
Tourism Best Practice Missions
Registration is now open for the Fall 2015 Tourism Best Practice Missions!  This program is only open to Atlantic Canada Tourism operators/entrepreneurs and representatives of community organizations.  The program is intended to stimulate the generation of new product ideas, improved practices in customer service, innovative operational techniques, sound planning models and partnership opportunities for the Atlantic tourism sector.
We are excited to offer three missions this fall:
(1) Mission Title: Season Extension
Date:   Oct 21 – 26, 2015
Location:   Edmonton and Jasper, Alberta
Changing visitor travel patterns have provided Atlantic Tourism operators with an incredible opportunity to extend their operations well into the fall/early spring or even become year round operations. Understanding the travel motivators for visitors outside of “peak” tourism season is key to developing a sustainable tourism industry.   It will provide industry and government the opportunity to work towards targeted packaging opportunities and unique seasonal events to draw people to Atlantic Canada Destinations!
The Edmonton/Jasper region of Alberta have been working to provide season extension opportunities to bridge the gaps between the summer season and ski season in the mountains.  The purpose of this mission is to showcase a range of urban and rural experiences and events that have helped bridge those seasonal gaps.
(2) Mission Title: Seacoasts – Coastal Tourism
Dates : Oct 25 – 30, 2015
Location: Maine, USA
For over 100 years visitors to Atlantic Canada have been drawn to our unique seacoasts.  Home to incredible natural assets and rich cultural traditions the sea is what sustains much of our tourism industry in the region.    During this mission participants will be exposed to one of the most visited seacoasts in North America.  The Gulf of Maine is a truly unique part of Maine, with its rugged coastline and rich maritime history. Visitors to the region will find rustic fishing villages, lighthouses and long, sandy beaches; a wealth of museums and historic architecture – and a vibrant art scene with theatre, dance and rich and delectable food experiences.
(3) Mission Title: Culinary – “Foodie” Tourism
Dates: Nov 1 -6, 2015
Location: Maine, USA
A great proportion of visitors to Atlantic Canada are looking for great food experiences. They want unique food and drink experiences linked to what we grow and harvest from both the land and sea. With such a heightened emphasis on the “foodie” experience there exists an opportunity for Atlantic Canadian destinations to share their culture and history through food and drink. This mission will concentrate on how destinations have created foodie experiences that highlight their regions and engage the visitor in unique ways.
Funding Available: GMCA provides 50% assistance (Maximum $1500.00) for the Tourism Best Practices Missions to qualified Atlantic Canadian tourism operators for travel, meals, activities and accommodations.  To be eligible you must be a for profit or not for profit tourism business or attraction.  Municipal, provincial and federal agencies are not eligible.
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