Destination Cape Breton Association

2018 Cape Breton Island Experience Guide

Stacey St. John — Tue, 13 Feb 2018 18:24:53 +0000

2018 Cape Breton Island Experience Guide

DCBA is launching an enhanced partnership program for the 2018 Cape Breton Island Experience Guide. This year, the guide will be organized by ‘experience type’ (e.g. outdoor adventure, culinary, etc.) rather than by ‘trail.’ The rationale being that prospective visitors know what they like to do but may not necessarily be aware of where to look (i.e. which trail) until further along in their trip planning process. This approach will get your experience or experience-based package in front of potential visitors according to their interests.

To help ensure that your experience gets the best return on your investment, we have enhanced the criteria this year to align the content to what visitors are seeking. Our research shows us that visitors are seeking:
Outdoor adventure
Coastal/water adventure
Living cultures (Mi’kmaq, Acadian, Celtic/Gaelic)
Culinary Experiences
History
Music & the Arts (i.e., music events, theatre performances, artisans)
Golf
If your experience does not match the new criteria, we encourage you to make adjustments to your offering. Of course, all experiences can still be listed on our website.

In addition to a profile in the 2018 Experience Guide, your experience and/or experience-based package will also be featured on cbisland.com and profiled on DCBA’s social media channels. The cost to each operator will remain at $500 plus tax per half page profile.

Participants will receive the following benefits:

Distribution of approximately 300,000 Experience Guides in the following areas:
Inserted in Saltscapes Food & Travel (Atlantic Canada and Ontario) and the Saltscapes Summer 2018 Issue
Inserted in the Bay Ferries and Northumberland Ferries onboard guides
Distributed on Marine Atlantic Ferries* – Port aux Basque and Argentia, NL
Distributed at on-Island and key provincial visitor information centers
Distributed at the Saltscapes Expo and key events
Provided to select tour operators and wholesalers
Marine Atlantic distribution (new this year) is to be confirmed
An E-version will also be available for viewing or download on cbisland.com.

Participants will also receive:
A featured listing on cbisland.com with top-tier sorting on key landing pages and at the top of listing pages.
An enhanced listing profile, including additional photos and option for video.
Featured experiences/experience packages will be promoted on DCBA social channels: Facebook, Instagram, and Twitter.
A detailed analytics report on the partner’s cbisland.com web content.
Book now as space is limited!

INDUSTRY CONTENT REQUIREMENTS:
The content of the experience and/or experience package needs to focus on authentic Cape Breton experiences. When developing your experience or package, think “only in Cape Breton!”
The experience needs to fit within one of the experience categories being sought by visitors: outdoor adventure, coastal/water adventure, living cultures (Mi’kmaq, Acadian, Celtic/Gaelic), culinary experiences, history, music & the arts, or golf.
Provide business name, experience/package name, website, and phone #.
Provide one high res photo, landscape format with no text or graphics on the photo.
Provide a description of the experience/package (maximum 80 words).
Provide the price point for the experience/package that clearly indicates the rate per person, per couple or per family. If the package includes accommodations, it should state whether the rate is based on single, double or family occupancy.
Provide the dates the experience/package will be available.
Please confirm your request to participate in the travel planner by no later than February 9th, 2018. All materials related to your ad will be required by February 16th, 2018.

Please contact Stacey to confirm you space in the Experience Guide or with any inquiries.

t: 1- 902-563-4636 | d: 1-902-539-2458 | e: stacey@dcba.ca

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Cape Breton Island 18 in 18 Signature Events

Stacey St. John — Tue, 13 Feb 2018 18:19:44 +0000

Cape Breton Island 18 in 18 Signature Events

Destination Cape Breton Association’s 18 in 18 Signature Events program provides marketing support on a regional, national, and international platforms for eligible major events taking place on Cape Breton Island. These major events will align with the unique creative spirit of Cape Breton Island and foster growth in the key areas of sporting, active living, arts, music, and culture.

The 18 in 18 Signature Events program will provide marketing support for eligible events via inclusion in DCBA efforts to market and promote Cape Breton Island as a tourism destination. This may include a listing on web-based and print materials promoting the included events, highlighting event title, date, location, and other distinguishable information.

This year’s deadline for funding application is February 19, 2018, 11:59 P.M.

Qualifications

Eligibility for the Cape Breton Island Signature Events program is based on an application process and evaluation of signature events criteria. Criteria may include, but is not limited to:

Marketing: ability to demonstrate marketing strategy and outline sources of paid and unpaid marketing effort
Culture: ability to demonstrate the unique First Nations, Celtic, and/or Acadian heritage of Cape Breton Island
Community: demonstrates support and involvement of community groups and volunteers that have palpable impact on the signature event
Economic impact: demonstrated ability to affect measurable economic benefit and increase tourist visitation to Cape Breton Island
Expertise and experience: demonstrated capacity of the event organizers to successfully manage the event

Eligible events must also demonstrate elements of ‘Major Events’ criteria. Such events may:

Be recognized nationally or internationally
A multi-day event that will draw visitors from off-Island
Showcase facilities and attractions of Cape Breton Island
Create opportunities for local businesses
Have significant media exposure

Responsibilities

By applying to the Cape Breton Island Signature Events program, your event commits to:

Having accessible event information available by March 1, 2017 (up to date website, print materials, social media, and other marketing materials) for inclusion on cbisland.com, novascotia.com and also Destination Canada’s passport app.
Participation in DCBA events promoting the 18 in 18 (examples: sponsoring artists, providing video and print materials, participation in marketing process, sending representatives for visitor servicing)
Inclusion of the Cape Breton Island 18 in 18 Signature Events logo in marketing efforts and on-site at the event

Please refer to https://www.cbisland.com/18in18/ for an official application. If you have any questions please contact Mark Barber via e-mail mark@dcba.ca or phone (902) 539-9374. Thank you in advance for your application.

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2018 Saltscapes Expo – Industry Opportunity

Stacey St. John — Tue, 13 Feb 2018 18:16:20 +0000

Saltscapes Expo 2018 is just around the corner. This year’s show runs April 20-22 at a new location – 350 Horseshoe Lake Drive, Halifax. The new spot is an open concept, bright and clean and offers better opportunities to design a show with more efficient traffic flow, so every exhibitor will be exposed to as many people as possible.

Also new this year is the partnership model between DCBA and Industry Partners. This year, DCBA is offering a 50/50 co-promotion regarding the cost of the space within a Cape Breton Island destination presence. The cost for participating partners is $800 plus taxes for the booth space. This is an $800 saving, as a 10×10 booth is $1,600 plus tax and expenses.

This year, the Cape Breton Island space will taking an experiential approach versus a retail approach. Set up, signage, schedules, etc. will be similar to last year. As details are finalized and Industry participation is confirmed, we will send out more details. Please note that the Expo has a dedicated retail section for those that wish only to sell.

If you wish to participate in this co-promotion or have any questions, please contact:

Mark Barber
Email: mark@dcba.ca
Phone: 902-539-9374

Space is limited, so please confirm by Friday, February 23 at 4:00 pm. Any space that is not confirmed by partners post the 23rd will be released back to Saltscapes Expo.

We hope you are able to join us in this valuable promotion.

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Protected: DCBA BOD February 15-2018

Stacey St. John — Thu, 08 Feb 2018 19:55:16 +0000

The post Protected: DCBA BOD February 15-2018 appeared first on Destination Cape Breton Association.

2017 Industry Update – December

Stacey St. John — Tue, 19 Dec 2017 13:45:27 +0000

Here is the link for the 2017 Industry Update for December:

2017 Industry Update December

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Protected: December Board Package 2017

Stacey St. John — Thu, 07 Dec 2017 18:26:04 +0000

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Culinary Tourism Workshop – November 29, 2017

Stacey St. John — Thu, 09 Nov 2017 17:00:46 +0000

Culinary Tourism Marketing with a Purpose

With support of Atlantic Canada Opportunities Agency, Taste of Nova Scotia is offering a culinary tourism marketing workshop with Christina Miranda from Redpoint.

For more details and information on REGISTERING for this event, please visit the links below:

Culinary Tourism Workshop Info – November 29-17

Culinary Tourism Workshop Registration Form – November 29-17

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