Tourism Connect - Cape Breton Tourism, A Connected Island

2014 Visitor Information Centre Familiarization Tour

From May 25th through May 29th, visitor services staff from around Cape Breton Island embarked on a journey to see and experience new things on Cape Breton Island. The Fam Tour, which sees nearly 20 participants from VICs and partnering organizations visit operators on the island, was again an ambitious venture that paid dividends for […]

Categories: Front Page, Visitor Information Centres, Visitor Servicing, Visitor Servicing News, Visitor Servicing Photo Gallery

WorldHost: Customer Service Training for Front-line Staff

You asked, we listened! The number one training priority of Cape Breton tourism operators is… customer service! In partnership with TIANS, DCBA is looking to bring WorldHost, an internationally recognized leader in customer service training for the tourism industry, to Cape Breton Island!  WorldHost is an effective, low-cost way for operators to train front-line staff […]

Categories: Front Page, Industry Development Opportunities, Product Development, Product Development News, Product Development Opportunities, Visitor Servicing, Visitor Servicing News

Fascinating “I’m not in the tourism business” – by Nancy Arsenault

While engaged in a variety of projects this past year, I had the chance to talk to a variety of people that I thought worked in the tourism industry. I was shocked to learn that they didn’t! .  This included: Visitor information centre staff Festival hosts Restaurants Gas stations Now of course this wasn’t everyone, […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

Change the Conversation About Tourism!

Tourism, as many of us know, is overlooked as a major industry in Nova Scotia.  We need to change the conversation about tourism and its value and impacts on our region! In partnership with DCBA, the Tourism Industry Association of Nova Scotia (TIANS) will be offering all interested parties the opportunity to learn how you […]

Categories: Front Page, Industry Development Opportunities, Marketing & Promotion, Product Development, Product Development News, Product Development Opportunities, Visitor Servicing, Visitor Servicing News

Attention all retailers, accommodations, and gift shops!!

Cape Breton Centre for Craft & Design has organized an incredible opportunity for retailers, accommodations, and gift shops to meet with local artisans, discuss product line development, and place wholesale orders.  What a great way to incorporate locally made craft into your business and energize your current product line! Click here for full details.  

Categories: Front Page, Industry Development Opportunities, Product Development, Product Development News, Product Development Opportunities, Visitor Servicing, Visitor Servicing News

Roger Brooks: CBRM Presentation Details Confirmed!

The details for Roger’s presentation have been confirmed.  Please click “Cape Breton Flyer” below for date, venue and RSVP link: This is a presentation you don’t want to miss; look forward to seeing you there!

Categories: Best Practices Resources, Front Page, Industry Development Opportunities, Marketing & Promotion, Marketing & Promotion News, Product Development, Product Development News, Product Development Opportunities, Visitor Servicing, Visitor Servicing News
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Visitor Information Center Stats for August

Categories: Front Page, Visitor Servicing, Visitor Servicing News

Visitor Information Center Visitation Stats for June & July

Early indicators are showing a strong tourism season on Cape Breton Island, as demonstrated by the increase in visitation to Parks Canada attractions for June and July. The Louisbourg 300 celebrations have helped boost visitation to the Fortress by an impressive 37% to date, while the Cape Breton Highlands National Park is up 11% and […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

DCBA to launch a “Locals Know” pilot campaign in the CBRM

In an effort to provide local businesses with their role to play in “tourism is everyone’s business”, DCBA is set to launch a “Locals Know” pilot campaign in the CBRM this week. From a tourism perspective, there are many great attractions to visit, places to dine, and areas to explore within the CBRM, and DCBA wants to ensure […]

Categories: Front Page, Marketing & Promotion, Visitor Servicing News

July Festival & Event Highlights

Here is just a snap shot of some of the Events happening around Cape Breton Island this July.  For more information please check out our Festival and Event page on cbisland.com Jul. 4 – Jul. 7 Lambert Todd Days (Reserve Mines) Jul. 4 – Jul. 6 Table Head Days Jul. 4 – 7 Forge 300 […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

Visitor Information Centers Get Ready to Open for the 2013 Season

DCBA hosted the 2013 VIC Familiarization Tour around Cape Breton Island May 21 -25th.  Sampling the world class attractions and experiences our Island offers helps us to better assist Cape Breton visitors. The Visitor Information Centers open in June with the knowledge to ensure the service we offer is “Visitor Inspired”.  Working with visitors to […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

cbisland.com under contruction

  In an effort to serve our visitor and operators better we are making improvements to cbisland.com.   From Wednesday May 15th until Wednesday May 22 the operator/member side of the site will be shut down to allow for the new updates.   If you have updates to make we ask that you wait until […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

A Host of Activities in Chéticamp for 2013 Summer Season

Categories: Front Page, Visitor Servicing, Visitor Servicing News

Industry Day & Hall of Fame Awards 2013

DCBA was pleased to celebrate the Cape Breton Tourism Industry Day & Hall of Fame Awards on Friday, May 3rd at the Joan Harris Pavilion.  150 people attended this annual event including representatives from Cape Breton Island tourism operators, municipal, provincial, and federal government bodies. The day started off with a bang as fife and drum from the […]

Categories: Front Page, Visitor Servicing News

Visitor Services Manager – Halifax Kiosk

The Halifax Waterfront location of Destination Cape Breton Association is looking for a capable and enthusiastic Visitor Services Manager to join our team. Job description: You will be one of three employees and will coordinate the day-to-day operations of the Halifax visitor information experience. You will: be a dedicated, people-oriented, effective communicator with an ability […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

Call for Louisbourg 300 Volunteers!

Categories: Front Page, Visitor Servicing, Visitor Servicing News

2013 VIC FAM Tour!

We are getting ready for the 2013 tourism season and are  in the planning stages for the annual VIC Familiarization Tour. This is a marvelous opportunity for you to get the word out about your product and to maximize your efforts for a successful 2013 season.   Visitation to Cape Breton Island VIC’s was up […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

Bras d’Or Lakes Biosphere Winter Update

WINTER 2013 UPDATE Dear Friends of the Bras d’Or Biosphere, The Bras d’Or Lake Biosphere Reserve is well into its second year! Since our last update (Summer 2012), we have focused our work on various projects, strategic planning, the national scene and organizational development. Projects: We have 2 main projects on the go: 1. Web-based […]

Categories: Front Page, Product Development News, Visitor Servicing, Visitor Servicing News

2013 Festivals and Events Application now available!

The 2013 Festivals and Events application is now available! Click here to access the PDF.

Categories: Front Page, Product Development News, Visitor Servicing, Visitor Servicing News

Attention all not-for-profit groups involved in special events or festival planning…

In 2013, ECBC will once again be offering a series of  seven (7) FREE International Festival & Event Association (IFEA) webinars to not-for-profit groups involved in special events or festival planning.  Topics are relevant to many of the event planning activities undertaken by these groups. All webinars will be offered, free of charge, in the ECBC boardroom, […]

Categories: Front Page, Industry Development Opportunities, Product Development, Product Development News, Product Development Opportunities, Visitor Servicing, Visitor Servicing News

Final Call for 2013 Events

Final call for 2013 event listings to be included in the Doers’ & Dreamers’ Guide This is a reminder that there are two weeks remaining to upload your festival and event listings for inclusion in the 2013 Doers’ & Dreamers’ guide.  This is a great opportunity to maximize your exposure and reach your target audience. […]

Categories: Current Marketing Initiatives, Front Page, Marketing & Promotion, Marketing & Promotion News, Product Development, Product Development News, Visitor Servicing, Visitor Servicing News, Website Ads & Listings

How To Positively Interact With Tourists

Destination Cape Breton’s travel counsellors were treated to a great production from the talented Paul Gallant (tourism agent for Le Commission du Tourisme Acadien du Canada Atlantique – CTACA) and Elyse Delaney (Le Conseil des arts de Chéticamp). The skit is a teaching tool on the importance of interacting positively with visitors. Paul and Elyse […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News

accessadvisor.ca: Learn How Accessible Your Business Really Is!

accessadvisor.ca is the new program that verifies and designates accessibility levels; it consists of four designations and can be applied to any type of business, tourism operation/experience – indoor or out –as well as communities and public/private facilities. In Statistics Canada research, 17% of all Canadians, regardless of age, self-identify themselves as having some form of […]

Categories: Front Page, Industry Development Opportunities, Product Development, Product Development News, Product Development Opportunities, Visitor Servicing News

The 2012 edition of the Doers’ & Dreamers’ Guide is now available – do you have yours?

The Visitor Information Centres on Cape Breton are getting ready for the 2012 season with a 4-day Familiarization Tour from May 22nd to May 24th.   Travel counsellors will sample some of the great experiences and destinations around the Island. This first-hand look at Cape Breton products and experiences is essential in communicating with our visitors and […]

Categories: Front Page, Visitor Servicing, Visitor Servicing News
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Tourism Industry Day Luncheon & Hall of Fame Awards 2012

Destination Cape Breton Association (DCBA) Industry Day & Tourism Hall Of Fame Awards luncheon, will be held Wednesday May 16th at the Delta Sydney, 9:00am – 2:00pm This year, DCBA is thrilled to welcome Allan Clarke, Chief Executive of the Northern Ireland Tourist Board (NITB) as keynote speaker. In this position for 11 years, Mr. Clarke has […]

Categories: Front Page, Marketing & Promotion, Marketing & Promotion News, Product Development, Product Development News, Visitor Servicing, Visitor Servicing News

Online Marketing Workshop: April 19, 2012

Using Online Marketing and how to generate profit from it . . . Too often businesses are ignoring opportunities that exist in the digital world and are simply tweeting for the sake of tweeting. It’s time to put measurement behind your investment and start generating revenue from your social media efforts. As a part of […]

Categories: Front Page, Industry Development Opportunities, Marketing & Promotion, Marketing & Promotion News, Product Development, Product Development News, Product Development Opportunities, Visitor Servicing, Visitor Servicing News
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2012 Strategy & Plan

Destination Cape Breton 2012 Strategy & Plan. Click Here for Plan

Categories: Marketing & Promotion News, Product Development News, Visitor Servicing News

Feedback on tourism workshops & sessions

The Regional Tourism Industry Associations in Nova Scotia are working together to determine what types of workshops and sessions operators around the province are interested in attending and how RTIA’s can better support industry through the creation of workshops and training programs. We appreciate you taking a few moments to complete the following questionnaire. Thank […]

Categories: Front Page, Marketing & Promotion News, Product Development, Product Development News, Visitor Servicing, Visitor Servicing News

Reminder – Funding Program Deadlines

The 2012 Festival & Events Marketing Program applications deadline is March 31, 2012.  Remember that as part of the criteria, all festivals must be listed on www.novascotia.com . For those who received funding in the last fiscal year, please ensure that your final report is in. The ECBC Festival and Events Funding Program deadline is […]

Categories: Visitor Servicing, Visitor Servicing News

Tourism Industry 2011 Recap Sessions

Industry Recap Sessions During the week of December 5th to the 9th, the Destination Cape Breton Team was on the road giving presentations in all municipalities in Cape Breton. The presentations gave a recap of the 2011 tourism season as well as goals and tactics used to promote the Island. Please find a link below […]

Categories: Front Page, Marketing & Promotion, Marketing & Promotion News, Product Development News, Upcoming Cooperative Opportunities, Visitor Servicing News