Destination Cape Breton

Visitor Information Services (VIS) comprises more than Visitor Information Centres. Tourism operators, service operators, and local residents play an important role in visitor servicing. It is important that visitor information services continue to be recognized as a vital part of the marketing program and that as such the role of these services cannot be underestimated or overlooked.

The Marketing of Cape Breton is focused on working with targeted, market-ready product to help people to attract visitors. The market segments we will use to promote the Island are Coastal Experiences, Outdoor Activities, and Culture, Arts & Entertainment. This section of our site will allow you to keep up to date on our marketing co-operative initiatives as well as a place you can use as a resource for information and services that are offered to organizations in the tourism industry as they relate to marketing.

The Marketing of Cape Breton is focused on working with targeted, market-ready product to help people to attract visitors. The market segments we will use to promote the Island are Coastal Experiences, Outdoor Activities, and Culture, Arts & Entertainment. This section of our site will allow you to keep up to date on our marketing co-operative initiatives as well as a place you can use as a resource for information and services that are offered to organizations in the tourism industry as they relate to marketing.